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Heinz: a premier global food company
Heinz is the most global U.S.-based food company, with a world-class portfolio of
powerful brands holding number-one and number-two market positions in more than
50 countries. The Heinz brand is a $2.5 billion global icon and Heinz's top-15
power brands
account for two-thirds of annual sales.
Today, Heinz brands are cultural icons to consumers everywhere, symbolizing
quality, convenience and great taste. To learn more about the core categories,
click on the links below:
Ketchup, Condiments and Sauces
Meals and Snacks
Ketchup, Condiments and Sauces
If it isn't Heinz®, it isn't ketchup.
Throughout the world, Heinz® is synonymous with ketchup. It sits atop restaurant
tables from Melbourne to Miami and Montreal to Mumbai. Each year, Heinz sells
650 million bottles of ketchup.
And, for those on the go, Heinz makes 11 billion packets of ketchup and
dressings each year...that's at least two packets for every person on earth.
Heinz is a leader in ketchup, condiments and sauces, selling nearly $2.5
billion worldwide in 140 countries.
Heinz markets an ever-expanding range of condiments — There's the British
favorite, Salad Cream; Spain's popular Orlando® range; Costa Rica's Banquette®
line; UFC® "banana" ketchup in the Philippines; and Indonesia's ABC® soy sauce,
the second largest selling brand in the world.
Heinz's line up of "meal enhancers" are number-one and it offers an expansive
range of tomato sauces for restaurants, trattorias and cafe...chances are, your
favorite pizza is topped by Heinz.
In the U.S., consumers enjoy Jack Daniel's® and Yoshida's® grilling sauces...and
what else but Heinz 57® Sauce...Plus, the expanding range of Classico®
(acquired 2002) pasta sauces, America's number-one premium brand.
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Meals and Snacks
Frozen Foods
Frozen foods represent more than $2 billion in sales and offer convenience and
unsurpassed taste.
Ore-Ida® (acquired 1965) is the world's best-known branded potato processor,
with a U.S. share at nearly topping 50 percent. Families enjoy its wholesome
goodness and the excitement of new Extra Crispy Fries®.
Bagel Bites® (acquired 1991) and Hot Bites® are among the most popular
after-school snacks and the company's newest brands offer the taste of Mexico
with Delimex® Tacquitos.
For hearty appetites, there are Boston Market® HomeStyle frozen meals and side
dishes. And, Smart Ones® varieties combine great taste with great nutrition.
In Britain, some of the favorite frozen foods are Weight Watchers® from Heinz;
Jane Asher® desserts; and the new Linda McCartney® meat-free entrees.
Creative one-minute cooking shows showcase Heinz® and Wattie's® frozen foods in
Australia and New Zealand.
Soups, Beans and Pasta
In many nations, Heinz means soups, beans and pasta — a vigorous category in
which Heinz serves up an enormous portion.
In the U.K., the company's advertising is so memorable that most Britons think
Heinz is an English firm.
Thanks to breakthrough advertising and innovations, Heinz is a leader in the
growing soup category in Europe and is tops in the U.K.
Worldwide, Heinz beans and pastas offer nutrition and fun for not only
youngsters but parents, too. As far as Venezuela, South Africa and New Zealand,
Heinz power brands lead the way.
Recent acquisitions in Europe added Honig® dry soup, the best name brand in the
Netherlands...along with HAK® vegetables...and KDR® spreads and sprinkles, a
traditional Dutch topping for breakfast toast.
Infant Feeding
Parents everywhere trust Heinz. And, in Italy, the Plasmon® name remains the
hallmark of purity and safety.
This year, moms and dads worldwide will spend nearly $1 billion on infant foods,
biscuits, cereals and juices from Heinz. Heinz nutritionists keep pace with the
latest trends, offering innovative new tastes and organic varieties.
Most babies in Italy, Canada, Venezuela, and Australia enjoy Heinz brands. And,
in the U.K. and India, Heinz is know for its Farley's® and Farex® brands.
Chinese parents are quickly becoming loyal to the trusted Heinz name.
At any given moment, on any given continent, the people of Heinz are at
work...creating new products, perfecting fresh ideas, and developing nutritious
and innovative foods for today's families. Heinz is a trusted name for
consumers, a valued partner in the community, and a great investment with
tremendous growth potential.
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