1. This Promotion is open to residents of the United Kingdom, excluding the Channel Islands and the Isle of Man, aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.

2. No purchase necessary; however, internet access, email address and a valid UK bank account are required.

3. Promotion Period: Enter between 09:00 GMT on the 18 February 2025 and 17:00 GMT on the 17 March 2025 inclusive.

4. To Enter: Visit https://www.heinz.com/en-GB/beanzofyourdreamz(opens in a new window), complete the online form providing your details (full name and email address), select up to 3 ingredients, provide your flavour name and write a maximum of 100 words explaining the reasoning behind your selection to be entered into the Competition for the best new flavour and to find out instantly if you have won an Instant Win Prize. All non-winning entries in the Instant Win will receive an Entry Reward.

5. Further Entry Details:

• Submitted creations (including the naming of the beans flavour, combination of ingredients selected and story/inspiration for the submitted creation) must be developed solely by the entrant. By entering this Promotion, all entrants confirm that their submitted creation does not incorporate or utilise any intellectual property rights belonging to a third-party.

• The Promoter reserves the right to reject entries which, in their reasonable opinion:

1. are in breach of the Terms & Conditions;

2. contain any content that is offensive, harmful, objectionable or which is otherwise unsuitable for publication including with respect to race, religion, origin or gender, or which could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner;

3. contain or refer to any unauthorised third-party brand or reference any third-party names, logos and/or intellectual property;

4. contain Heinz product names which are currently being or have been previously used;

5. contain any content which has been created by an AI tool or which has been influenced by AI; or

6. promote any political agenda.

• By entering this Promotion, all entrants assign all right, title and interest in the intellectual property rights, and agree to waive moral rights related to copyright, which subsist or will subsist in their submitted creation (including the naming of the beans flavour and its label design, combination of ingredients selected and story/inspiration for the submitted creation) to the benefit of the Promoter. The Promoter (and their successors-in-title) will own all intellectual property rights to every creation entered as part of this Promotion and are free to exploit the creations as they wish in part or in whole even if entrants are not selected as Competition winners. For the avoidance of doubt, the Promoter may launch any of the creations using any of the names, and stories submitted by all entrants at any time.

• By entering this Promotion, all entrants shall sign any further legal documents as required, or provide any further reasonable assistance that may be required in assigning all rights, including waiving moral rights, in their submitted creation to the Promoter,

• By entering this Promotion, entrants hereby acknowledge and agree use of their entry by the Promoter for the purpose of marketing and promotion related to this Promotion. This includes, but is not limited to, promotional advertising, public relations, websites, social media channels, creation of video and imagery inspired by/directly related to their submission, inclusion in campaign materials such as photo and video. Additionally, entrants agree for their submission to be supplied to third party campaign partners for the purpose of the Promotion and producing the suggested flavour.

Important information:

The Promoter will aim to, as far as reasonably possible, create the tin of beans using the flavour combinations of the three Competition Winners, however it may not be possible for all of the ingredients listed in Clause 6 to be used or used in combination with each other. In some cases, a flavouring might need be used in replacement of the ingredient itself.

Due to the nature of our manufacturing processes and potential procurement restraints, it may not be feasible to produce your tin of beans exactly as submitted. The tin of beans concept submitted is for the purpose of entering the Promotion and may not be the tin of beans that is produced if picked as a Competition winner. Whilst the Promoter will work to create the tin of beans as close as possible to the Competition winners’ entries, this may not always be possible and ultimately, the Promoter will have the final say as to the tin of beans which is created and the ingredients within it.

6. Possible Ingredients:

Herbs & Spices:

Fruit & Vegetables:

Protein & Dairy:

Sauces & Pastes:

7. Maximum of 1 entry is permitted per person during the Promotion Period. No person may win more than 1 x Competition Prize and 1 x Instant Win Prize.

8. Competition Winner Selection:

a. First Stage: All valid entries received during the Promotion Period (subject to moderation and up to a maximum of 6,250 valid entries per week, 25,000 in total) will be independently judged by PromoVeritas.

If there are more than 6,250 valid entries received each week, PromoVeritas, an independent party, will conduct a Preliminary Prize Draw of all valid entries received during that week of the Promotion Period. Each Preliminary Prize Draw will take place within 3 working days of end of the relevant week during the Promotion Period to randomly select 6,250 entries for that week to be judged.

The selected entries will be judged by 18 April 2025 to select 50 Finalists based on the following criteria:

1. Taste – will it taste good and are they popular flavours.

2. Personalisation – flavour name and story behind the flavour, does it stand out from existing flavours, other entrants and competitor brands.

3. Feasibility – will it be commercially and operationally feasible to produce.

b. Second Stage: The Finalists will be judged by a panel of judges, including an independent party, within 6 months from the close of the Promotion Period to select 3 provisional winners based on the same criteria.

Entrants may have to complete a successful background check in order to progress in the process. The cost of the background checks will be borne by the Promoter.

The Promoter fully respects freedom of speech, but prior to entering the Promotion, those selected as Competition winners must not have uttered, posted, published or caused to be published by way of press, radio, television or in any social medium, any comments that are likely to discredit or damage the reputation of the Promoter or their product(s) or service(s) or be in breach of the rules of the relevant media. In addition, Competition winners must not do so during the life of the Promotion. If, the Promoter, in its absolute discretion, decides that a Competition winner has breached this condition, that entrant’s entitlement to be selected or announced as a Competition winner may be cancelled and a substitute Competition winner chosen on the same basis as the original winner.

9. Instant Win Winner Selection: During the Promotion Period, 100 “winning moments” (days, hours, minutes, seconds), have been randomly selected by a verifiably random computer programme. The first valid entry on or after that winning moment will be awarded the Prize. If no entry is received between one winning moment to the next, the Prize from that winning moment will be rolled over, creating an additional winning moment. All 100 Prizes are available to be won.

10. The Prizes:

a. Competition Prizes: There will be a total of 3 winners. Each winner will win 1 x “lifetime supply” of Heinz Beanz from Heinz to Home (up to 66 tins for 30 years) and 1 x £5,000 cash. The 3 winning flavours will be launched to market (the Promoter shall determine precise product availability details closer to launch).

b. Instant Win Prizes: There will be a total of 100 winners. Each winner will win 1 of the following, with Prizes randomly allocated:

1. 1 of 50 x £10 Heinz to Home gift cards

2. 1 of 40 x £25 Heinz to Home gift cards

3. 1 of 10 x £50 Heinz to Home gift cards

11. Entry Reward: Each non-winning entrant in the Instant Win will receive 1 x 10% off voucher for Heinz to Home.

12. Further Prize Details and Conditions:

a. Competition:

1. The “lifetime supply” of Heinz Beanz is based on heavy consumers’ average weight of purchase in 2024. This covers up to 66 tins of Heinz Beanz each year for a period of 30 years.

2. The winner will be provided full details of how to redeem their “lifetime supply” of Heinz Beanz during winner communications.

3. The Promoter cannot guarantee availability of the 3 winning flavours across retailers.

4. Winners will receive their Prize money via bank transfer.

5. Winners must have a valid UK bank account.

6. Winners are responsible for providing correct bank account details and the Promoter will not be liable for any Prize payments made into the wrong bank account.

b. Instant Win:

1. The gift cards will be provided via email.

2. The gift cards can be used directly on the Heinz to Home website.

3. The gift cards will expire on 31/12/2025. The winner will not receive any compensation if the full gift card amount is not used.

4. The Promoter is not responsible for any lost, stolen or fraudulently used gift cards.

5. Full gift card terms and conditions will be provided in the confirmation email.

13. Further Entry Reward Details and Conditions:

• The vouchers will be provided via email.

• The vouchers can be used directly on the Heinz to Home website.

• The vouchers will expire on 31/12/2025. The winner will not receive any compensation if the full voucher amount is not used.

• The voucher does not apply to shipping costs.

• The Promoter is not responsible for any lost, stolen or fraudulently used vouchers.

• Full voucher terms and conditions will be provided in the confirmation email.

Winner Notification:

• Competition: Provisional Competition winners will be contacted via the email address provided on entry within 5 working days of Competition Winner Selection and may be asked to provide evidence of identity and eligibility. Reasonable efforts will be made to contact the provisional winners. Once eligibility has been confirmed, the provisional winner will be confirmed as a winner. If a provisional winner does not respond to the initial contact within 14 days, we reserve the right to disqualify that entrant and award the Prize to a reserve selected in the same manner. Reserve winners may have less time to respond.

• Instant Win: The provisional winning entrants will be instantly notified on screen and will receive a follow up email with their Prize.

15. Prize Acceptance: Notification to arrange fulfilment of the Prizes will take place within 28 days of acceptance of the Prizes. In the unlikely event that a winner has not received communication to arrange their Prize within 28 days, the winner must inform the Promoter by emailing consumercare@uk.hjheinz.com within a further 28 days. If a winner does not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion.

16. Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period (for Instant Win winners) or 4 weeks after the Competition Winner Selection (for Competition winners), each for a period of 8 weeks. It will be available by sending a request via email to consumercare@uk.hjheinz.com. Winners can object to their details being published during the Winner Notification process. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.

17. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.

18. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:

• Verify the eligibility of entrants and/or provisional winners through multiple means by requesting such information it considers reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.

• Disqualify entries that are not made directly by the individual entering the Promotion.

• Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.

• Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.

• Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.

• Disqualify entrants who tamper with the entry process.

• Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.

• Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.

19. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prizes or any element of the Prizes are not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.

20. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to the entry page.

21. This Promotion shall not in any way fetter the discretion of the Promoter to make any changes to its Heinz beans product range that it considers desirable at any time, including the discontinuation of any of the tins of beans created as part of this Promotion.

22. If you have any queries, remarks or complaints on the Promotion or these Terms & Conditions, please contact our Consumer Services team (consumercare@kraftheinz.com).

23. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.

24. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.

25. All personal data supplied for this Promotion will be used for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion, as well as for research and analytical purposes by the Promoter and will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: www.kraftheinz.com/en-GB/privacy-notice(opens in a new window)

26. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.

27. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.

28. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.

29. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England and Wales. Residents of Scotland and Northern Ireland may bring proceedings in their own jurisdiction.

Promoter: H.J. HEINZ FOODS UK LIMITED, The Shard, 32 London Bridge Street, London, England, SE1 9SG.